Tools For Your Publishing Toolbox

Deborah Malone

“Death in Dahlonega”

"Murder in Marietta"

www.deborah-malone.com

 The Road to Publishing

1.      Finish That Novel:  Finish the book. Publishers are not really interested in ideas. They want to see that a would-be author has the skill, the stamina and the discipline to finish the job. After finishing your book set it aside for a couple of weeks then go back to it and start editing. Hire an editor if necessary. Two books I’ve found invaluable for my writing:

“Write in Style” by Bobbie Christmas and “Goal, Motivation and Conflict” by Debra Dixon.

2.      Researching Publishers And Agents:  Study books that are the same genre as your book and see who their agent/publisher is. It is usually listed in the front of their book. Look for publishers on-line and study their guidelines for submissions. Find out what they are looking for. There are also books that are helpful to find publishers such as: “Christian Writer’s Market Guide” by Sally Stuart and “2012 Writer’s Market” by Robert Lee Brewer. Note: It is necessary to have an agent for big name publishers. If you do not want to go this route please do not forget the small presses. Please do your homework and check out small publishers or self-publishing companies. If you go this route a book you will want to read is: “Stress-Free Marketing” by Renea Winchester.

3.      Write A Synopsis And Query Letter: According to Kaye Dacus at www.kayedacus.com  you should first and foremost familiarize yourself with the kind of synopsis your targeted publishing house requests. Most will want a “normal” synopsis (about one doubled-spaced synopsis per 10,000 words of your novel.)  - Your query letter is your introduction to an editor/agent. You do not want to immediately label yourself as a “newbie” or an amateur when they open the envelope. Spend time learning the correct way to write a query.

4.      Prepare Your Proposal: The proposal is where you really brand yourself as a writer. It’s where you show the agent/editor that you’re so much more than just 100,000 words of a story written down on paper. It’s where you show them you understand the industry, you understand what they’re looking for, you know who your competitors are, and you realize that 80% + of the marketing for a published author is done by the author.

5.      Send Out Queries:  Be sure and follow the guidelines of the publishers you’ve researched. Send only what they’ve ask for – do not add anything unless they’ve requested it. It is important to not send any photographs or illustrations. Do not use fancy paper or elaborate fonts. These are the marks of an amateur, and will only hurt your chances. (www.mythicscribes.com)

6.      Be Prepared For Rejections:  You will receive them. Most of the rejection letters will be in form letter style. Do not let this get you down. Keep sending out the queries. Every author has a story to tell about the rejections letters they accumulated before being published. Consider a rejection letter as a sign you are writing. How many people can say they’ve even received a rejection letter? Keep writing and persevere. The writers who persevered are the ones who are now published.

7.      Continue Writing:  Don’t stop writing. The more you write the more you improve in the craft of writing. It will help you find out if you are able to write more than the “one hit wonder.” It might be that it will be your second or third book that gets published so don’t sit idle while waiting to hear from those publishers.

  

 

 

                 THINGS YOU CAN DO WHILE WAITING FOR PUBLICATION

1.      Establish A Website: Once your book is contracted and by the time it shows up in online bookstores, you should have a website – preferably one with your author name as the URL,(www.deborah-malone.com) so that readers can easily find you. Use Google blogspot for free and pay only for the URL.

2.      Start A Blog:  I’ve discovered blogging and reviewing books is a great way to get your name out in the world of writing. You can build a following before you have your book published. If possible use your author name as your URL. Interviews and book giveaways are a great way to draw traffic to your blog. You can use Google or Wordpress for free

3.      Start An Author Facebook Page:  If you start an author page as opposed to a personal page it allows followers to connect with you without having to wait for a friend approval. You can post book news, awards, and book signings.

4.      Get An Updated Author Photo:  This doesn’t have to be a high-priced photograph, but make sure it is updated and of good quality. It won’t hurt to have a couple of different shots.

5.      Set Up Accounts On Reader Sites:  There is a great opportunity in this area. You can sign up at Amazon.com, Barnes and Noble, Goodreads, and Shelfari. Then when your book is published you can set up author pages and list your book and your information.

6.       Get Business Cards, Postcards and Bookmarks:  Vista Print offers great prices on these items. You can get your business cards before your book comes out – be sure and put your picture on your card. Someone might not remember your name, but they will remember your face. If you place a small order with Vista Print they will send you discount cards with that order then you can place future orders at a greatly reduced price.

I made my own bookmarks out of heavy duty paper and saved a lot of money. Don’t forget the book I mentioned earlier “Stress Fee Marketing” by Renea Winchester, it includes a lot of detailed information on these marketing strategies.

 

 

 Deborah Malone’s first novel Death in Dahlonega, finaled in the American Christian Fiction Writer’s Category Five writing contest! Deborah was also nominated for 2012 Georgia Author of the Year in First Novel category. She has worked as a freelance writer and photographer, for the historic magazine “Georgia Backroads.” She has had many articles and photographs published, and her writing is featured in “Tales of the Rails,” edited by Olin Jackson. She is a member of the Georgia Writer’s Association as well as Advanced Writer’s and Speakers Association. As a current member of the American Christian Fiction Writer she has established a blog where she reviews Christian Fiction.